![]() It is also appearing an insanely crowded field, fighting for attention with 1,000 other things.īy all means use digital advertising to reach a lot of people, frequently, so they know who you are. Part of the reason for this is it does not make the recipient feel remotely special. However, the conversion rate for digital advertising is, on a good day, typically something like 0.001%. I have also produced highly targeted mailshots which cost £5-£10 each. I once wrote a letter which received a 100% response rate. In exceptional circumstances, and done well, you can obtain much more. Good direct mail can achieve a response rate of 5% or more. The reason for that is if you know the relatively small number of people who are most likely to buy, you would be better off with a high cost, high impact, costly signalling communication such as the telephone or direct mail, which have a very high conversion rate when used in a targeted manner. ![]() These two things make sense on their own, but they don't when you combine them. Compared to earlier addressable media (direct mail, the telephone) email marketing and digital display are insanely cheap. ![]() The second thing that is sensible about digital marketing is that you can reach people in an extremely inexpensive manner. The first is that it sets out to use data to identify the target audience as precisely as possible, in order to minimise wastage, and to reach in the most potent way possible the relatively small number of people whom it is most valuable to influence. My current contender for something which may be a case of two rights making a wrong is found within the realms of digital marketing.ĭigital marketing does two things that in isolation are pretty sensible. The crisp manufacturer then had to use a huge amount of energy to boil away the water which had been added. Though seemingly logical, this caused the suppliers to spray their crops with water shortly before delivery to maximise the payment. ![]() Take the crisp manufacturer which paid for potatoes by weight. In other words, you often find two things being done independently, each of which makes perfect sense on its own, but when both are combined, the consequences are incredibly silly. The series will launch on November 12 when Disney+ is unveiled.It's often said that 'two wrongs don’t make a right' but I think it's perfectly possible that two rights can make a wrong. Showmances blossom friendships are tested while new ones are made rivalries flare and lives are changed forever as these young people discover the transformative power that only a high school drama club can provide.īrand-new songs and acoustic “rehearsal room” reinterpretations of songs from the original High School Musical provide the soundtrack for an unlikely group of theater kids who learn “we’re all in this together” when it comes to pulling off an against-all-odds opening night.įeatured in the photos are Joshua Bassett as Ricky, Olivia Rodrigo as Nini, Matt Cornett as E.J., and Julia Lester as Ashlyn, among other cast members. It follows a group of students as they countdown to the opening night of their school’s first-ever production of High School Musical. The 10-episode series picks up nearly 15 years after the original movie aired at the real-life location where it all began: East High. High School Musical: The Musical: The Series (yes, that’s correct!) will follow a group of high school students who are putting on a production of High School Musical for their school musical. ![]() A new series based on the High School Musical movies is heading to the Disney+ streaming service this fall and we have some first look photos! ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |